A Hyderabad-based Nutraceutical startup, Fitday, announced its plan to open 50 stores pan-India by 2023. With an approximate investment of Rs 60 crores, the startup will set up 50 brick-and-mortar stores pan-India by 2023, as part of its expansion plan. While ramping up its online presence, simultaneously, Fitday hopes to be the ideal solution provider for those seeking a fulfilling and healthy life.
According to Suresh Raju, the Fitday founder, they have created an ecosystem combining R&D, services, and products to ensure health and wellness for all.
Genomelabs, the parent company of Fitday, emphasizes mainly product research, formulation, manufacturing, and sales of products. They offer, products-wise, various nutrition and health products, dietary supplements, immunity boosters, to name a few, while they cater to sports nutrition, pediatrics, geriatrics, and general health.
Professionals from the sports, nutrition, medical wellness, and holistic realms are a part of this startup, to help the clients through the platform, gain the expert advice and additional support they seek.
Currently, over 1,000 nutraceutical and wellness SKUs are being hosted. Despite having launched during the peak of the pandemic in 2020, during the last fiscal year, the Genomelabs products alone on the Fitday platform reported Rs 3 crore in sales.