Hyderabad-based workflow automation platform Automate.io has been acquired by San Francisco-based Notion for an undisclosed amount. Automate.io will continue to function independently and integrate into Notion’s existing suite of 200+ software and apps for business use-cases.
The workflow platform will be added to Notion’s API platform that will enable developers to build on top of Notion. Automate.io was founded in 2016 and offers a workflow automation platform and an integration platform-as-a-service (iPaaS), which is supposed to have around 40K+ customers globally.
Automate.io has offices in San Francisco and had previously raised a seed round in 2017 led by 50K Ventures. “By bringing Automate into the Notion fold, we are excited to support everyone, from tinkerers to Fortune 500s, with the integrations you need to stay in the flow while enabling what makes Notion different – the unstoppable creativity of our global community,” wrote Notion co-founder and CEO, Ivan Zhao in a blog post.
Meanwhile, Ashok Reddy Gudibandla, the founder of Automate.io, posted saying, “We are joining Notion as we have a lot in common in terms of customers, employees, and mission. Our customers are early adopters of modern and innovative technologies, focused on improving productivity and business efficiency; our employees are passionately focused on the product and its impact on our customers and their businesses.”
Automate.io facilitates businesses to connect cloud applications to automate processes, create and share workflows and tasks within a team, using multi-action automation without the need for coding.
Notion, founded by Chris Prucha, Ivan Zhao, Jessica Lam, and Simon Last in 2013, is backed by Index Ventures, Sequoia Capital, AngelList founder Naval Ravikant among others, and is worth $2bn.