The animation, visual effects, and gaming segments are getting a new avatar in order to support the increasing demand from over-the-top or OTT platforms. With loads of content being generated for OTT, there is a need for variety, and the special effects and animation departments are on the ‘hot’ list. As per current estimates, Hyderabad will see about Rs 750 crore investments in the next three years or so from domestic and international players.
Such catapulation will be creating more jobs for the locals who are getting trained not just in private institutes but also via government-supported modules. In fact, the local providers of animation, visual effects, and gaming segments say that all the development will lead to large-scale job creation.
According to Telangana VFX, Animation and Gaming (VAG) Association president Rajiv Chilaka, who is better known for the hugely successful Chota Bheem series shares that companies operating in the segment used the COVID time to sharpen their growth and expansion plans and are now getting ready to invest big time.
There was a time when many TV productions did not budget for special effects, animation, and other enhancers. However, now the trend has changed, and they are willing to invest in new technology and tools that would enhance the final outcome. Some local companies are also tying up with international companies, reveals Chilaka.
Right now, there are about 250 VAG players and 1 to 1.5 lakh people employed in the sector. Though the gaming and animation-based content did increase due to work from home option, there have been a few layoffs, and the revenue generation was nothing to talk about shares Rajiv Chilaka. He further reveals that a slew of gaming products will be launched in days to come. Chilaka says game engines, a software framework designed for the development of video games with relevant libraries and support programs, are being pressed into use.
With so much happening, the companies are now focused on intellectual property generation and protection.