OTT has taken over the world, more so during the pandemic when just about everyone is forced to be home. The craze for OTT content has increased incredibly for run-of-the-mill, masala content. But two Telugu independent filmmakers have come up with ATT (Any Time Theatre) to promote films made by people purely for the love of cinema and to reach out to similar audiences who enjoy content over glitz and glam.
Rohit Penumatsa and Camp Sasi are two filmmakers who completely believe in the power of independent cinema. While Sasi is from Hyderabad, Rohit hails from Vijayawada. Incidentally, Rohit happens to be 13 years younger than Sasi, though they hit it off instantly when they met. At the time, they would meet up with similar-minded friends and worked on short films, web series and films.
Their first official release, Story Discussion (S2), has audience retention and engagement of about 70 per cent. Their works are released under Avanti Cinema, and they hope that their nine-month-old project has the potential of turning into a successful mobile app.
They say at least 10,000 people will be buying tickets for their debut on ATT. They say they have introduced 40 actors in more than ten films of theirs. Rahul Ramakrishna, who is a well-known name in Tollywood today, was introduced by them in their unreleased film Sheesh Mahal. They also introduced Vivek Sagar, a music director and Gnana Shekhar V, director of photography.
The duo is completely into cinema, and their dream is to make web series and movies and then open them to audiences via a ticket. They are working on building a loyal audience of 20,000. Right now, one can pay Rs 250 for their films to watch them.
Much of their audience include aspiring actors, filmmakers, producers and professionals in the industry. They say their work is for people who enjoy the process than simply watching a big-ticket film. Presently, they are using Vimeo video on demand service for their ATT.
And they are not bothered about when their films release. They make use of the time writing scripts and making more movies or web series. Since OTT platforms do not have space for their content, the indie film duo has come up with their alternative platform for their brand of ‘slice of life’ cinema.