Mahindra & Mahindra subsidiary Classic Legends, known for its range of Jawa motorcycles, has opened its sixth showroom in the city as a part of its nationwide expansion scheme. The company's dealer Gautam Motorcycles has set up an outlet at Malakpet.
Classic Legends has established 100 dealerships in the first phase in a record time of 100 days since the brand launch in November 2018. There are three motorcycle models for the customers to choose from—Jawa Perak, Jawa, and Jawa 42.
Under the brand 'Ingens' by Auto Arena Cars and Gautam Finance, Gautam Motorcycles has been in the automobile industry for over 30 years. They are a reputed company dealing in private automobile finance and pre-owned luxury cars. According to the company's press release, it has now entered into a venture by taking up the dealership of Jawa motorcycles, with various new products lined up in the coming days.
Jawa is a Czech Republic motorcycle brand with a 90-year legacy. The company exported classic, rugged, and well-engineered motorcycles to over 120 countries in its heydays. It entered the market in India in the early 1960s.
Classic Legends has leveraged its partner capabilities in engineering and design along with the global expertise to launch products that capture the ethos and DNA of the original Jawa. With the launch of the new Jawa and Jawa 42, the company reinvented the classic motorcycle segment in India, offering modern retro motorcycles packed with modern technology and classic styling. The brand then went on to launch the Jawa Perak, the country's first factory custom bobber.