Liquor sales in the city are booming. Wine shops, bars, and restaurants have been bustling with customers. Excise officials estimate that the number of consumers who go to bars and consume alcohol has increased significantly as COVID-19 has largely declined. In the past, many were confined to their homes due to COVID sanctions and consumed liquor in small quantities at home. People would hesitate to go to bars and restaurants.
But as the virus gradually subsided and consumption returned to normal, the consumption increased. Liquor sales are expected to grow by 29 percent in the next six months. Government revenue also increased exponentially. On the other hand, Rangareddy and Nalgonda are in the top two in liquor sales while Hyderabad is in the third position. 18,25,276 cases of liquor were sold in the city.
Consumption of beers fell sharply during the COVID period. Manufacturing companies have also reduced beer production due to a lack of sales. But beer sales have risen dramatically since September. Officials said up to 56 percent of sales were made in this single month. 7,016,500 cases of beer were sold. The Government has decreased the beer rates by Rs 10 per bottle to encourage sales.
So far in the current financial year, the state has witnessed sales of Rs 14,320 crore. Rangareddy district came first. The revenue from this district alone was Rs.3.247 crore. Nalgonda district, which is in the second position, earned Rs 1,599 crore on liquor sales. Hyderabad, which is in the third position after that, has a liquor revenue of Rs 1510 crore. Officials expect revenue to grow further with Dussehra sales.