Zinda Tilismath is a name known to many, especially in Hyderabad. The brand has completed 100 years during the pandemic, and the management has celebrated the occasion at an upmarket hotel in Madhapur. And to make the celebrations memorable, the company has launched Zinda Tilismath balm. They now intend to make it har Ghar ki Dawa from being a har marz ki Dawa.
Be it a headache, muscular pains, cold, cough, or nausea, it is considered a one-shot cure by many. If one goes back in time, one is left wondering if Hakeem Mohammed Moizuddin Farooqui discovered the wonder potion in a ramshackle building in Nimboli Adda in 1920 knew that it would be in demand a hundred years later also. However, it is a much sought-after over-the-counter medicine and the first choice of many.
While the primary formula remains the same, Zinda Tilismath has seen many variations as it is available as tooth powder, liquid formulation, and cough lozenges. And henceforth, it will be available as a balm.
Ironically, when Zinda Tilismath first hit the market, it happened when the Spanish flu broke out. And now, when it completed 100 years, the city was in the grip of Coronavirus. In fact, its sales shot up as many took it as an immunity booster.
The founder’s only surviving son Masihuddin Farooqui was present at the celebrations, and Imad Farooqui and his cousin Sohail Farooqui shared that their grandfather started the business with just 3 lakh vials. Incidentally, right now, the production has shot up to 70 lakh vials, and the entire process is totally automated. However, the company has made sure that all manpower is put to use in some other place as per the founder’s wishes.ZT uses Nizam’s crown or dastar as its trademark, and its logo happens to be a colored man, which marks the strength of Siddis, the African Cavalry Guard of the Nizam. ZT balm will be available in packs of 1gm, which is priced at Rs 2, and 10 gm, which is priced at Rs 35.