Hyderabad
In an age and time when everything vegan is wanted by consumers, there are a whole bunch of products that are being launched to cater to them. Nutrazee, a vegan supplement nutraceutical start-up based in Hyderabad, launched calcium + vitamin D gummies for children and adults. Nutrazee's calcium + D3 gummies help support bone health, teeth, and immune health.
Nutrazee's gummies that can be had both by kids, teens, and adults are 100% vegan and come in a natural orange flavor. The calcium and D3 gummies contain vitamin D3 (cholecalciferol) sourced from a natural plant source called Lichen that makes them suitable for both vegans and vegetarians.
The gummies, the company says, are gluten-free, non-GMO with no added artificial colors, and free of common allergens. The gummies make for the best alternative for animal-derived gelatine as they are made of pectin (sourced from fruit).
Two gummies for kids and teenagers provide 200mg calcium and 400 IU vitamin D3, and three gummies for adults provide 300mg calcium and 600 IU Vitamin D3. Nutrazee is focused on developing innovative vegan supplements for general wellness, herbal, vitamin & minerals, and sports nutrition. The products are available across India through the brand website and all major eCommerce platforms such as Amazon, Flipkart, Reliance Jiomart, and Tata 1mg.
Nutrazee was founded by Jagadish Jain in late 2017, and it launched its first product, multi-vitamin gummies, in 2018. They have added 12 products to their product line since. The company intends to expand its retail network across major cities in India.