Recently, the Hyderabad Traffic Police chose to use a picture of Allu Arjun from the blockbuster film 'Pushpa' to create awareness among the bikers on the need to wear helmets while riding. The cops tried to make good use of the tremendous craze Allu Arjun and his film Pushpa enjoy, which has definitely gained attention, especially on social media.

In the poster put out by the traffic police department, the superstar is seen wearing a checked shirt and riding a bike with a helmet on. The post emphasized how helmets save lives and urged the public to wear them while riding two-wheelers.

Pushpa has taken the box office by storm with collections over Rs 300 crore and its Hindi version crossing Rs 90 crore. Interestingly, Allu Arjun's 2020 family entertainer 'Ala Vaikunthapurramuloo' is scheduled to release its dubbed Hindi version in cinemas on January 26 to cash in on the craze of Pushpa.