Premium Film Exhibition Company PVR Cinemas has announced the launch of a new five-screen property in Hyderabad. The new property is in Atrium Mall, Gachibowli. These five screens combined have a seating capacity of 927 and are equipped with cutting technologies featuring 4K Projectors.
The in-theatrical technological solutions being offered are Dolby ATMOS sound with pro-ribbon HF and Next-Gen 3D technology. The new property is currently screening RRR, Ghani, The Lost City, Morbium, The Secrets of Dumbledore, and Hurdang. With this new launch, PVR has 67 screens in 12 properties in Telangana and 301 screens across 49 properties in the South.
In Hyderabad, PVR has grown to eleven properties and is the market leader in the premium cinema-viewing segment. The company said it will continue its expansion plans across the country in the 2022-23 financial year. PVR and another leading multiplex chain, INOX have merged recently. The joint entity has more than 1,500 screens in the country.