Of late, the average lifeline of geriatrics is on the rise. With this, there is an increasing number of cases of chronic diseases among the elderly. To address this issue, technology-driven start-ups have started to offer platforms to address this issue.
One company that is Hyderabad-based is LifeCircle which provides geriatric home healthcare solutions by training workers and nursing staff. Though there are some companies working in the domain, LifeCircle feels that the issue of geriatric care is not being addressed sufficiently. Priya Anant, who co-founded LifeCircle, reminisces, “When we started in 2013-14 from Hyderabad, the geriatric home healthcare segment was heavily unorganized. The companies at the time would send semi-qualified or under-qualified caretakers, and one had to call them. On the other hand, we thought of setting up a platform that not just supplies quality caretakers, but also helps train the workers and nurses who want to work in the geriatric healthcare segment.”
Incidentally, both Priya and Anant have a medical background, with the former having done her courses in palliative medicine and home healthcare. The T-Hub incubated start-up recruits a skilled workforce who have been trained under the Skill India program by the Government of India. However, all recruits have experience. On the other hand, they also provide training to freshers and provide industry certification.
And it’s not just physical care, LifeCircle also looks after mental illnesses, and they have on-boarded 500 service providers in five cities in the country. They presently have training centers in Telangana, Odisha, Assam, and Andhra Pradesh. Also, since security is an issue when it comes to old people, LifeCircle has partnered with a third-party verification platform to verify the workers before onboarding them.