Hyderabad has become cosmopolitan, and this has meant that more and more people are taking to drinking, be it socially or as regular guzzlers. The demand for beer has reached an all-time high in the city, and the situation is such that the Excise department had to introduce a quota system for the supply of beer to licensed liquor shops.
Of late, many breweries and micro-breweries have mushroomed in the city, and thanks to them, Excise officials share that 50 lakh cases of beer have been sold this year in Hyderabad during April. In 2019, just before the pandemic, the state had registered the highest number of 52 lakh cases ( a case normally contains 12 beer bottles, and each bottle contains 750 ml of beer). However, beer sales went down in 2020 and 2021 due to corona.
It is now being said that the demand will reach an all-time high with demand for 60 lakh cases in May. The state government has asked all breweries to increase their production as the demand in June is expected to be 40 lakh cases. Given this spike, the government will get an exchequer of Rs 150 crore. If the demand continues, Telangana state will be on top of the list for highest consumption this year.
Of the 2700 crore that the government made, Rs 750 crore came from beer, and the figure is likely to touch Rs 1000 crore in May. The government has also said that the districts of Hyderabad and Rangareddy have been demanding more beer. With sudden demand, the breweries are working in two shifts to meet the requirement.