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Hyderabadi Entrepreneur Scaling New Heights With Jute
Rama Ayyagari, The founder of Adhunik Jute Creations describes her entire journey and how she is making a difference by manufacturing jute products
K
Kevin Dausi
Hyderabad
Thu Sep 02 2021
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Hyderabadi Entrepreneur Scaling New Heights With Jute
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Self Entrepreneurs have had the toughest of times, even more, challenging than setting up their business as pandemic put a considerable pause on all their various life-changing plans and products they had planned for the world. The situation prevailed till May 2021, but it won't continue anymore as small business owners are finding their back into the world due to the relaxations of the pandemic.


One of the most significant examples of an entrepreneur who survived the pandemic and is taking flight is Rama Ayyagari, Founder of Adhunik Jute Creations at New Nallakunta. The latter started this business six years ago and almost saw herself sinking in the woes of the pandemic but made a comeback due to the unlock post-second wave and is now reaching heights. Rama Ayyagari recalls her journey from working at an administration of a college to a budding businesswoman. 


One day on her way home from work, she found few cows chewing on plastic and decided to change the environment and found jute to be the best alternative to plastic. During her brainstorming of how to acquire jute and make bags and baskets, she found a workshop on manufacturing jute bags by the Association of Lady Entrepreneurs of India (ALEAP), enrolled herself, completed the course, and established the Adhunik Jute Creations at Nallakunta. 


The latter started small just by making few baskets and sling carry bags, and later when she began to expand, she provided training to nearly 20 women and remunerated them based on their work. She understood that their growing firm would need high-end sewing machines and acquired them within a year of her business. 


Currently, her company manufactures lunch bags, shopping bags, laptop bags, school bags, sling bags with kalamkari works, travel wheel bags, vegetable bags with compartments, and customized bags with logos printed and paintings and artworks on jute toys and dolls and sold from a range of Rs.70 to Rs.1000 based on the product. She is willing to accommodate more women to help them become independent and is requesting the government focus more on small businesses like hers and help them grow through various schemes


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Hyderabadi Entrepreneur Scaling New Heights With Jute
Hyderabadi Entrepreneur Scaling New Heights With Jute
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