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Six Yards Plus Redefines the Concept of Wearing a Saree
CEO Mrinalini Sastry, who once believed sarees were for specific or special occasions, eventually learned that they could be draped for any occasion and event
K
Kevin Dausi
Hyderabad
Mon Jul 19 2021
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Six Yards Plus Redefines the Concept of Wearing a Saree
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Started by an ISB alumnus, Six Yards Plus is working with the objective of breaking the saree stereotype, one saree at a time. Mrinalini Sastry, who once believed sarees were for specific or special occasions, eventually learned that they could be draped for any occasion and event.


In fact, the proud entrepreneur reveals that she indulged in pub hopping in sarees and never felt awkward or misplaced. Once she was charmed by the different weaves, there was no looking back for her. From the bright and vivid Cheriyal to Pochampally ikkats to Narayanpet silks in Telangana to Kalamkari from Andhra Pradesh to pattachitra from Odisha, Mrinalini now has a saree for every occasion.


She started a small-scale enterprise at home with the help of her mother, putting to use her 15 years of expertise in working with non-profit social enterprise space. Today, Mrinalini has stores in three cities and has an online shop.


She shares that her sarees are ethical, experimental, and sustainable products, apart from having artisanal and signature sarees. She says her concept is to transform simple Indian wear into an affordable, effortless one where one can drape them to havans to happy hours. 


But Mrinalini is no novice when it comes to running an enterprise. She has been able to scale up the business of artisans she works with by 25 percent, and she has also partnered with the Aditya Birla group to use their signature LIVA fabric to intersperse it with traditional handicrafts such as Cheriyal paintings from Telangana and crochet lace from Narsapur, Andhra Pradesh.


Not only does Six Yards Plus work towards reviving old art forms, but they are also into reviving old sarees by getting them painted. The most interesting fact is that the enterprise is run by 100% women.


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Six Yards Plus Redefines the Concept of Wearing a Saree
Six Yards Plus Redefines the Concept of Wearing a Saree
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