Of late, one gets to hear about mango leather, banana fabric, lotus fabric, etc., on social media, and a lot of young and older designers have been pushing the idea of sustainable fashion vis-a-vis fast fashion. One such nascent designer is city-based girl Divisha Sharma. An alumnus of NIFT, Divisha strongly believes that one needs to move away from non-biodegradables and take a step forward towards sustainable fashion labels. She feels the numerous artificial and chemical dyes used in the textile industry these days are unsafe for the planet and do not reflect good taste.
Hence, Divisha has decided to focus on sustainable fabrics that can be used time and again, and in some cases, passed on as heirlooms. Her timeless garments are available @instagram/divishasharmaindia. Divisha’s brand is named Divisha Sharma India, and the young designer who entered the market in 2020 during the pandemic feels that each one has the power to make a small shift for a better planet.
DSI is based out of Hyderabad, and Divisha feels that the world of textiles has got the society binge-buy fast fashion. She says it’s time to make that teeny-weeny effortless shift for an eco-friendly planet. DSI works with handwoven fabrics, certified plant-based fabrics, along with organic cotton. Divisha procures them directly from the weavers and believes that her small business can provide employment to weavers hit by the pandemic. Of course, she also believes in coming up with timeless styles that can be used time and again. She also takes care to style for all body types.
Divisha is fascinated by orange peel fabric, rose petal fabric, banana plant fabric, and other such plant-based fabrics, which are super cool to flaunt and feel extremely comfortable when worn. Another reason her brand is popular for is the natural dyes she uses for her Kalamkaris and batiks.