While the tech scene in the city is soaring to new heights every day, the lifestyle that revolves around food and beverage is still picking up and is relatively slow for the kind of city Hyderabad is. Shaaz Mehmood, food connoisseur, and restaurateur who owns Olive Bistro and partner Olive Bar and Kitchen, described how Hyderabad has evolved in the past few years but is still behind Delhi Mumbai and Bangalore.
Shaaz Mehmood was recently elected as the managing committee member of the National Restaurant Association of India (NRAI) for the next two years, describing Hyderabad's international food and beverage culture. The latter describes how difficult it was for him and the team to start Olive Bistro amid a crowd of people who only loved Multicuisine restaurants and would not fall for international cuisines and wouldn't even look up the restaurant or eatery on the internet if they wouldn't serve biryani.
Shaaz Mehmood, who is quite experienced in the F&B Industry, has had the chance to interact and get a glimpse of the best of this industry across the country, especially in the big four(Mumbai, Delhi, Bangalore, Kolkata) cities that are known for promoting the international culture in their food and beverage in a big way.
The latter has explained how Hyderabad has progressed in the past few years but is behind the other cities. Lockdown has indeed dropped sales, but youngsters have indulged in revenge eating, which has slightly revived sales. Shaaz also says how food aggregators are manipulating the industry and need to understand that their commissions are high and that they make it hard for fancy and small places to maintain their joint. Hyderabad would need a lot more from the customer's end to understand and adapt to international culture.