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The Eco-friendly ‘Jute’ Lady of Hyderabad
For Jaya Saritha, it was a cause close to her heart after she left her job as a hospital administrator at Apollo Hospitals.
G
Guru Prasad
Hyderabad
Tue Feb 22 2022
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The Eco-friendly ‘Jute’ Lady of Hyderabad
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Eco-friendly is the buzzword in today’s time, and just about every entrepreneur has his or her set-up doing their bit for the environment. For Jaya Saritha, it was a cause close to her heart after she left her job as a hospital administrator at Apollo Hospitals.


Post her maternity break, the postgraduate from Apollo Hospitals took time off to think about her future course of action. Starting her own venture was a given, but she was also keen on fulfilling her commitment to the environment. That’s when she thought of making jute bags that could replace plastic bags for daily usage.


She then approached Narasimhulu of the National Jute Board in Hyderabad and got the necessary inputs to fulfill her mission. After purchasing four industrial sewing machines in 2010, Jaya started her venture Saran Jute Bags in the same year. She had 35 women employees working with her before the pandemic broke out.


The venture made about 500 bags in a day before corona happened. Jaya gets her high-quality jute from Eluru in Andhra Pradesh. The jute comes in various price ranges and is cut to design. It is printed twice for neat visibility and finally stitched by tailors. She now has 90 percent women staff and takes orders for weddings and functions.


Jaya is also the founder-chairman of Dharitri jute and eco-friendly products and wants to promote the jute and cotton industry in both Telugu states. She aims to bring various manufacturers under one umbrella and ensure there is work for all.


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The Eco-friendly ‘Jute’ Lady of Hyderabad
The Eco-friendly ‘Jute’ Lady of Hyderabad
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