Today, people have gone to the extent of growing veggies and herbs in their kitchen and terrace gardens for having pesticide-free food. Also, now that COVID has hit humanity, more and more people want to eat healthy food that is grown sans fertilizers and pesticides. The same was ratified during a survey by CUTS, a non-profit NGO that works for the public interest.
Organic is the big word these days. In fact, call it organic, and it sells fastest. But seeing the future and being prepared for it is up to visionaries. One person who sensed the future and started an organic revolution of sorts is Rajasekhar Reddy Seelam. He founded Sresta Natural Bioproducts in 2004, which owns 24 Mantra. Later his friend N Balasubramanian joined him as the CEO of the venture.
Hailing from an agricultural family, he was quite disturbed by the excessive use of pesticides and the modern agriculture methods that were causing long-term damage to the soil. He then decided to help farmers, create sustainability for them and ensure a cleaner and greener future.
However, getting the farmers to shift to organic farming was no easy task. He took one farmer at a time and proceeded. Today, he has 26 processing units five production and packaging units to bring out 1.5 million packs per month of its 200 products. His unit was able to produce 40,000 tonnes despite the pandemic, which reflects the results of the organic revolution.
They have developed 2 lakh acres across 15 states, with a growing community of over 50,000 organic farmers to date.