Vasundhara is a known name among people who are enticed by custom-made jewelry pieces instead of opting for brand-specific designs. After being in the business of diamonds and gold for years, the 58-year-old entrepreneur has opened her flagship store at Road No 45, Jubilee Hills, in Hyderabad.
Vasundhara always had a penchant for jewels and designing them, though her very first design was a pair of amulets that she made for a neighbor's granddaughter. This she followed up by making pieces for close friends and relatives. In 2018, she graduated from the Gemological Institute of America (GIA) and is now considered to be an authority in diamonds and other color stones. Initially, her work was for her niche clientele and bulk orders abroad.
She used to run her business through her luxury boutique and designed only for friends and close clientele. However, Vasundhara Kasaraneni shares that the idea of starting a business was always on her mind. She says she closely watched how her grandfather conducted his business and nursed a similar ambition. Though her grandfather wanted her to be an IAS officer and her father wanted her to be a lawyer, Vasundhara says she always knew her calling.
Vasundhara also believes in the exquisiteness of heirloom jewelry. And probably, it's for that reason that her closed sets are much in demand. Vasundhara confesses she is a little partial towards black diamonds. She says black diamonds make for statement jewelry without calling for attention. Her specialty lies in making wedding trousseau jewelry alongside everyday minimalistic jewelry.