Born and brought up in Hyderabad, it was only natural for Raymond Andrews to open a biryani place. Well, it’s just that he happens to be a Tamilian with a taste for biryani. He started Biryani Blues along with his wife Aparna, and since then, he hasn’t looked back.
Just in you were wondering where the restaurant is in Hyderabad, then, sweat not. There is no Biryani Blues in Hyderabad. Raymond feels the Hyderabadi market is over-saturated with biryani places, and it is low-hanging fruit. However, he says he will eventually enter the market someday.
It all began when the couple would travel to other places and carry packs of Hyderabadi biryani with them. They would freeze it and eat it for days. That’s when they hit upon the idea of having a biryani house that would be a QSR chain, like Domino’s Pizza, for example. They started their first 16-seater store in March in Delhi, which took off really well.
Of course, they had their share of ‘nay sayers.’ They were told north Indians would not take to rice. But the couple did not seem to be bothered by them. They went right ahead and opened their first joint. Now, they intend to open Biryani Blues in Pune, Mumbai, Bengaluru and Chennai, and other places down south.
Raymond is quite clear about his business strategy. He says they never tamper with the originality of the recipes. Of course, the only change is in the meat-rice ratio, he says.