Hyderabad-based start-up Bask Associates has announced its formal entry into the market through a first-of-its-kind freshly brewed coffee on-the-go model in the country – The Brew Tribe at the T-Hub. It was formally launched by IT and Industries Department principal secretary Jayesh Ranjan in the presence of Deepthi Ravula, CEO WEHub.
Coffee is uber cool, and The Brew Tribe offers coffee connoisseurs a unique, affordable, freshly brewed coffee-on-the-go experience. And the best part is that in keeping with people’s obsession with health these days and commitment to ethical living, The Brew Tribe will be served from Mahindra electric carts in minimal plastic biodegradable cups at very pocket-friendly rates.
Trained baristas will brew coffee on the spot on semi-automatic coffee machines imported from Europe. The first project at Gachibowli was a success as they sold about 100 cups daily. Soon, Bask Associates plans to have at least 100 carts at different locations in the city by the end of 2022. Initially, the carts will be stationed at locations like Madhapur, Khajaguda, KBR Park, Durgam Cheruvu, Gachibowli, and Botanical Gardens to cater to both college-going and office-going crowds.
One will have freshly brewed drip coffee, black coffee, coffee latte, Irish Coffee frappes during winters, and cold coffees in summers.