Suresh Raju was a biotech student who could see what the future meant for fitness and wellness-conscious people. He decided to tap into this huge segment and his efforts have paid off. His venture Fitday made Rs 3 crore revenue in its first year.
However, Suresh Raju’s journey began in 2016 when he established Genome Labs, nutraceuticals manufacturing business in Hyderabad. From the early days, he realized there would be increasing demand for wellness and fitness products. Suresh Raju saw the need for a customer-facing, omnichannel nutrition store that would be selling nutraceutical products that are made not just by Genome labs.
That’s how he set up Fitday in 2020. And thanks to the pandemic, his idea took off in a big way. People with busy lifestyles, rising patient awareness, body image considerations, pill fatigue have all led many to consider healthier and different alternatives. In fact, that’s exactly the kind of market that Suresh Raju was looking to tap into.
For the uninitiated, nutraceuticals are chewable, gums, lozenges containing vitamins, minerals, proteins, fibers, probiotics, amino acids, etc, and play a vital role in immunity-boosting and fitness levels.
Suresh Raju shares that loss of excess flab can be achieved by a 70 percent change in food intake and 30 percent by exercise. To help nutraceuticals reach people, Fitday has products from Nestle, Isopure, Optimum Nutrition and boasts of 1000 SKUs on its platform.
Today, Fitday can be defined as a wellness marketplace for functional foods, medical foods, immunity boosters, health and wellness products. It also has a dedicated website to reach out to the target audience – fitday.in.
The nutraceutical sector is expected to make around $8.5 billion in 2022. With such large potential, Fitday hopes to rake in huge profits by setting up 50 stores pan India in the coming future.