How awesome it would be if a child during his study session, is not only reading the heart's functions but also experiencing it through a virtual 3D video. This scenario is no more an impossible one as the Hyderabad-based (Edtech) platform practically teaches and showcases concepts through its immersive learning experience application. The app uses augmented reality, 3D videos, virtual reality simulations, and immersive videos to teach technology, science, mathematics, and engineering-related subjects to students from classes 12 to 6.
According to the co-founder and COO of Practically, Charu Noheria, their app is developed on the concept that the rate of retention of learning of any subject is 90 percent higher when experienced through a visual medium. When taught in a traditional classroom setting, the retention rate is only 20%. To make everything available on a single platform for the students, they aimed to combine different elements of visual learning. Besides being exploratory, the app conceptualizes explanations through the use of technology. The app also offers gamification, test prep, doubt solving, coding, live classes, and summer programs, among many other things.
In 2018, along with two others, CTO, Ilangovel Thulasimani and CEO, Subbarao Siddabattula, Noheria founded the company in 2018 and the app was launched in April 2020 after working on the content creation. The content is created subject-wise, and it only offers content for Science and Maths, currently, for classes 6 to 12.
The company also offers an app for teachers which assists them in teaching different concepts through an experiential process. Noheria adds that they also work closely with schools and provide the app free for teachers. The monetization happens through the post-school features for parents. They have partnered with 150 schools mostly in South India with a major focus on Telugu states.
Practically offers 1000 AR simulations, 3,000 3D videos, and 15,000 3D models covering every topic and sub-topic for students. By next year, it plans to launch its app for students from kindergarten to Class 5 students by next year. The company plans to launch its operations pan-India in the next year, with about 3 lakh students using the app, and is also aiming to target global markets like the US.