Hyderabad-based Doosra is currently expanding its user base and presence across India with an aim to touch one million downloads by the end of 2022. The start-up is also going to invest in product innovation to provide comprehensive protection to the users. Doosra, for the unversed, happens to be a first-of-its-kind solution wherein the company provides a 10-digit SIM-free mobile number that the users can share at any place where they have to share their personal mobile number, including on digital platforms.
Aditya Vuchi, Founder & CEO of Doosra, shares that they are reaching out to future users through wide-ranging digital channels. With over 1,00,000 downloads on Play Store, Doosra has, to date, blocked about 7 lakh calls and 2.5 million messages from more than 50,000 telemarketers in just 2021.
Doosra is aiming at 1 million downloads by the end of this year. All incoming calls on the Doosra number are either blocked or are directed to a voicemail. While Aditya reiterates that there is no data monetization, Doosra is focused on privacy. The revenues earned are primarily through subscriptions. Apart from regular users, solopreneurs and small businesses find the voicemail feature beneficial, reveals Aditya.
He further adds that their users, like CEOs and celebrities, feel highly secure while using their services. Aditya says that going forward, they will expand their reach to CXOs. The advantage of Doosra is that, unlike other caller verification apps/ platforms, this app takes explicit permissions for limited data access that it seeks. The company ensures that the platform is secured and the data linkages from the primary number to the Doosra number are stored in fragmented places. All SMSes are encrypted and can be decrypted only on the user’s device.
Till now, Aditya managed his finances, but now the start-up has got funding from Omidyar Network India. Future growth will decide to raise more funds, says Aditya.