Tech start-ups are usually the prerogative of men, more so when it comes to hardware-led technology spaces like augmented reality, virtual reality, 3D printing, etc. But two sisters have broken the glass ceiling and have proven that there are no gender barriers when it comes to technology. The sisters Ramya Gujjula and Priyanka Gujjula have made their mark with their start-up NexRea.
Short form for Next Generation Realty, NexRea’s products combine AR technology to provide a solution for the healthcare space. Their company has built a product that caters to the needs of sales and marketing teams of the medical devices companies. Using AR technology, medical device companies can train their sales and marketing teams and also demonstrate their products in a virtual manner.
While the sisters initially started off by creating gaming experiences for students, they eventually found the right product fit in the medical devices space. Both the sisters are well-accomplished, while Ramya is a doctor and an alumnus of ISB, her sister is a designer who is also an MBA.
The T-Hub incubated company in 2017, NexRea, has worked with GE Healthcare, Johnson and Johnson, and Seimens among others. Their proprietary AR platform called MEDREA offers a customized app to the clients that use technologies like 3D solutions and an interactive virtual environment where one can interact with the product being displayed. The medical representative will not have to carry devices physically to showcase operations, dimensions, and usage.
Even doctors can get trained virtually through their platform, and the sisters share that virtual calls were happening throughout COVID times. By constantly tweaking their products, the start-up has been able to allow their clients to play around with the product. It also helps diagnose any problem with the medical devices remotely and provides real-time collaboration with experts.
The start-up that is also a part of WE Hub and IIIT-H has over 10 clients from countries like Singapore, South Korea, and Germany, along with India.