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Hyderabad-based Decoction Going Places
City-based Decoction Foods & Beverages serve coffee, tea, and snacks, has so far set up 110 outlets and will add another 20 through the franchise route by April
G
Guru Prasad
Hyderabad
Fri Feb 25 2022
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City-based Decoction Foods & Beverages, which operates outlets that serve coffee, tea, and snacks, has so far set up 110 outlets and will add another 20 through the franchise route by April.


Within 18 months of its inception, the company crossed the 100-mark. It has outlets spread across 25 cities in Andhra Pradesh and Telangana. Seven out of the total franchises are owned by female entrepreneurs. Each outlet, which also sells thick shakes, milkshakes, and coffee, provides employment to two to four people.


Decoction Foods & Beverages director Addepally Santhoshi said they are talking with 20 more aspiring entrepreneurs. They will have 130 outlets by April 2022. Their company has 70 outlets in Hyderabad alone. They have served over 80 lakh customers.


Addepally Jaya Kiran, the director of Decoction, added that they have set up tea business in an organized way as demand for hot drinks was surging during the pandemic. They established their first center in October 2020. They set up 25 centers by March and reached the milestone of 50 outlets by October 2021. The fact that they added the next 50 centers in the next three months is a testimony to the people's trust in their brand.


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Hyderabad-based Decoction Going Places
Hyderabad-based Decoction Going Places
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