It’s raining ideas from young entrepreneurs in Hyderabad. Every day, one gets to read about a new entrepreneur making life easy for others. One such person is Bharat Gutta, who, along with his childhood friends Vineet Dontamsetty and Akash Chode came up with the idea of their start-up Nayaseva. The aim of Nayaseva is to enable people living in remote places with incomes less than Rs 3 lakh per annum to pay utility bills at their doorstep.
While Gutta was already working on a financial inclusion product, his visit to his grandmother’s village threw up new vistas for him. He had to travel to the nearest bill payment center in the village to pay regular bills. That’s when he conceptualized Nayaseva. Gutta says his start-up reduces the burden on the billpayers and also gives bill collectors extra opportunities.
Nayaseva has targeted the cable operators who act as a bridge between the payers and the billers. The start-up has three types of options – point of sale infra, Whatsapp bot, and doorstep collection using their proprietary app called NPay.Right now, the start-up is operational in the NPay and PoS mode. The Whatsapp bot will be operational from August 15. The bill payments are facilitated by Bharat Bill Pay, and the agent collects cash from the individuals. The payee gets a receipt through the PoS machine that is powered by MSwipe. Gutta says this helps in avoiding any fraud.
However, Gutta adds that the Whatsapp bot is more user-friendly and provides a more seamless experience for paying bills online. The start-up is part of T-Hub’s T-Angel program and has tied up with cable operators in Telangana, Andhra Pradesh, and Tamil Nadu. By 2022, the start-up plans to have 90 more cable operators on board.