Technology start-ups are usually the prerogative of men, more so when it comes to hardware-led technology spaces like augmented reality, virtual reality, 3D printing, etc. But two sisters have broken the glass ceiling and proven that there are no gender barriers to technology. The sisters Ramya Gujjula and Priyanka Gujjula have made their mark with their start-up NexRea.
Short form for Next Generation Reality, NexRea’s products combine AR technology to provide a solution for the healthcare space. Their company has built a product that caters to the needs of sales and marketing teams of the medical devices companies. Using AR technology, medical device companies can train their sales and marketing teams and demonstrate their products virtually.
While the sisters started by creating gaming experiences for students, they eventually found the right product in the medical devices space. Both the sisters are well-accomplished; while Ramya is a doctor and an alumnus of ISB, her sister is a designer who is also an MBA.
The T-Hub incubated company in 2017, NexRea has worked with GE Healthcare, Johnson and Johnson, and Seimens, among others. Their proprietary AR platform MEDREA offers a customized app to the clients that use technologies like 3D solutions and an interactive virtual environment where one can interact with the displayed product. The medical representative will not have to carry devices physically to showcase operations, dimensions, and usage.
Doctors can get trained virtually through their platform, and the sisters share that virtual calls were happening throughout COVID times. By constantly tweaking their products, the start-up has allowed their clients to play around with the product. It also helps diagnose any problem with the medical devices remotely and provides real-time collaboration with experts.
The start-up is also a part of WE Hub and IIIT-H and has more than 10 clients from countries like Singapore, South Korea, Germany, and India.