Hesa, a rural-tech start-up, will be onboarding over 1.5 lakh microlevel entrepreneurs by the end of 2022. The start-up aims to empower entrepreneurs across Telangana, Andhra Pradesh, and Karnataka and intends to expand to five other states in the future.
Along with expanding its network of microlevel entrepreneurs (Hesaathi), the start-up focuses on offering a range of products and services to solve the challenges of accessibility, availability, and buying and selling in remote rural areas.
After identifying the right talent on the ground, the field officer employs Hesaathi. They are then trained to use the platform. After completing their training, Hesaathis are given a certificate and then added to the platform.
The start-up started in 2020 and today enables 30,000 microlevel entrepreneurs to earn Rs 8000 to Rs 12000 income. Hesaathis onboarded will then be in charge of the supply chain at the local level, facilitating village-level mapping, surveys, campaigns, and promotions for the company’s brand partners. They also help rural consumers with everyday transactions on the platform, like utility bill payments and buying and selling products across sectors.
Hesa founder Vamsi Udayagiri shares that they are all about empowering livelihood in rural areas and providing access to quality products and services. Hesa endeavors to bridge the gap between rural and urban India by leveraging technology and the workforce.